For the e-commerce industry, 2010 is a year of rapid development and splendor. The implementation of the real-name system of online stores, the listing of McColin and Dangdang, the emergence and explosion of group buying, the entry of traditional enterprises and express logistics enterprises into e-commerce, e-commerce cross-border logistics... Businessmen set off a wave of upsurge for the e-commerce industry in 2010.

The cross-border disputes of express logistics have also become one of the hotspots in the e-commerce industry in 2010. Ma Yun, who had previously declared that he would not be involved in logistics, has since March this year joined Alibaba Group in Star Convenience, which was established last year, and Huitong Express, a private regional express brand. In addition, in 2007, Ma Yun has fallen three sons in the express industry because of all kinds of things invested by Guo Taiming.

At the same time, express logistics is frequently "burst warehouse", so that express logistics enterprises can not suppress, hoping to use their advantages in logistics, get a piece of the cake. Beijing Zhaiju Express Co., Ltd. launched the commodity consignment platform "E-house shopping express delivery", while Shunfeng Express Co., Ltd. launched the shopping website "Shunfeng E business circle", Shentong Express established "long-term ticketing network", China Post established "Postal Music Network" in conjunction with TOM, and the four giants have already launched.

It is self-evident that e-commerce relies on express delivery and logistics. How much Win-side do e-commerce enterprises have when they enter e-commerce and cross-border logistics? Recently, Xu Ruihong, a special researcher of China Electronic Commerce Research Center and CEO of Feibei International Greater China Region, said in an interview with reporters that e-commerce enterprises have many advantages in participating in express logistics, while express logistics lacks electronic platforms, IT technology and managerial talents, so there is not much real success in entering e-commerce.

Xu Ruihong believes that in recent years, the development of electronic morning is very fast, and the number of customers engaged in online transactions is also increasing. For e-commerce enterprises, when it develops and grows, shortcomings and loopholes of express logistics will soon be exposed.

Xu Ruihong said that at present, there are a variety of express logistics companies in the market, many of them come to seize the market cake. Now the logistics express company can not achieve precise and meticulous service, e-commerce enterprises directly into express logistics can be said to be in line with the situation.

For China Post, Shunfeng and other express giants to enter e-commerce collectively, Xu Ruihong believes that it is also profitable, there are many Chinese netizens, but according to statistics, only about 25% of the real online shopping, while in Europe and the United States, this ratio accounts for more than 80%. China's e-commerce market is huge, and everyone wants to share the market share.

As long as there is a profit, businesses will not give up the market. Xu Ruihong described this as the production of TV sets many years ago. At once, many enterprises throughout the country came to produce TV sets, but there are only a few who really stick to it now. Nowadays, competition is also white-hot. There will be a process of resource reorganization and survival of the fittest.

This year's e-commerce has experienced a hundred-regiment warfare of group buying. In fact, in the field of e-commerce, it is far more than a hundred-regiment warfare. The huge development prospects of e-commerce, the support of government policies and the demand of consumers for online shopping have made many enterprises gladly or forced to enter this field and expand new channels and modes.  More and more comprehensive platforms and independent B2C malls have emerged, which makes the competition for e-commerce extremely fierce, and also stimulates many new models and platforms. Firmat Mall, which belongs to Fibby International, puts forward the B2C2C model for innovation, and aims to win a place in the trend of e-commerce and women's economy by focusing on women's market. It is reported that the B2C2C model of Fimat Mall enables women to get rid of the busy purchasing, delivery, after-sales and customer service of traditional online shopkeepers. Fimat Mall provides unified support and services to enable women to start businesses easily and operate carefree. Women only need to share the merchandise in the mall with their friends. After success, they can get a rebate from the merchants, so that women can make money while shopping, and easily realize their dream of starting a business.