Recently, while Taobao launched an ambitious logistics plan, Logistics Bao, which aims to spend half of its $150 million financing to build warehousing and logistics, Letao announced that it covers five warehouses in five regions: North China, East China, South China, Northeast China and Middle China.

Logistics has become the lifeline of the development of e-commerce enterprises, which is the conclusion of the recent logistics construction fever of e-commerce companies. To some extent, the construction of e-commerce logistics fever is forced out. Looking at the growth path of major e-commerce companies, almost without exception, suffered from explosion of warehouses. Liu Qiangdong and ordinary customers in Jingdong have personally apologized to customers for their explosion of warehouses. Dangdang has also experienced similar situations. After numerous falls, e-commerce gold seekers began to sprint to the mountain.

That's true. By typing "Logistics + Apology" on Baidu, we will find that in 2010 alone, customer complaints were caused by problems, and many apologies were made by e-commerce companies when their families came out. Including the famous Beijing East, Fanke, New Egg Network and so on are also unavoidable.

But the improvement of customer experience and satisfaction can not be solved by sincere apologies from the family members. Data show that logistics has become an important factor affecting the reputation of online stores, which directly affects the development of new users and the repeat purchase rate of old users. E-commerce must really make up for this lesson in order to win customers and markets.

Obviously, e-commerce practitioners devoted to long-distance running should be prepared for the rainy day, win quickly, solve the bottlenecks that e-commerce companies often encounter in the process of rapid growth ahead of time, and can not wait to hit the south wall before turning back. At that time, they have paid a heavy price of customer experience and satisfaction, brand reputation.

In addition, in China's current environment, whether service is king or winner-take-all and scale effect, the premise must be logistics is king. It is not only a key link that affects customer experience, but also a bottleneck that affects the scale expansion of e-commerce. Only through this bottleneck, improve customer experience while achieving scale growth, it is predicted that in 2010, the entire Chinese B2C website will increase by more than 10,000, in this context, only long-distance running is obviously not enough, but also the explosive power of sprint. No matter how the e-commerce industry shuffles, user experience will be an eternal topic.

From the national level, logistics is an important part of e-commerce and the fundamental guarantee for the implementation of e-commerce. If we want to break through the "logistics bottleneck" in the development of e-commerce in China, we must establish an efficient and reasonable logistics system of informationization, automation, networking and socialization as soon as possible, strengthen the construction of logistics infrastructure, pay attention to the planning and construction of new logistics infrastructure, establish perfect laws and regulations and supporting policies, so as to improve the health of logistics industry. Only by providing operation platform, establishing logistics credit system of e-commerce and vigorously cultivating can we promote the rapid development of China's industry. At the same time, strengthening infrastructure investment, scientific and rational distribution of logistics centers, in order to improve the speed and efficiency of logistics. Only in this way can we clear up the obstacles to the development of e-commerce in China, promote the continuous development and improvement of e-commerce in China, and realize the rapid development of China's modern and intensive economy.